Do you know what website stickiness refers to?

If you do, great, this blog is all about making your website sticky. If you don’t here’s the rundown:

Website stickiness refers to a website’s ability, or the ability of an online business, to get visitors to visit their site and actually stay there!

Exceptionally good websites will be “sticky” enough to keep customers coming back.

When you start a small business online it is so vital that you are able to get customers to come and stay on your website. I honestly can’t stress it enough; through all of the business startup consulting I have had, the one thing that has been consistently emphasized is the importance of website stickiness.

Due to the amount of information, I have actually broken this blog down into two separate blogs, full of tips on how to make your website sticky.

1. Make sure your website looks fabulous. I would suggest creating a business startup checklist totally dedicated to the creation and appearance of your website. You want it to be professional, which may mean that you need to hire someone. There are plenty of people out there with loads of talent willing to help you. You also want it to be appealing to the eye. It should be neat, yet fun and attractive.

2. You, as the owner, should appear credible and professional. Many websites include an “About Me” or “About Us” section which should be used for just this thing. People are going to want to make sure that the information they are getting is from a reliable source, you. You will also want to establish a semi-personal connection with people as well. You might do this by telling them about your family, interesting stories, or hobbies that you have.

3. Along with making yourself appear credible and professional you also want all of your content to be credible and professional. There are a few things you want to do:

• 1. Make sure the information you are adding to your site is accurate. There are vast amounts of information available at the touch of a button nowadays that sometimes people forget that it’s not always accurate. Pretty much anything can be put online; so make sure your information is accurate.
• 2. Grammar is key if you want to appear credible and professional. Make sure that every piece of content you have is error free. Consider having multiple people edit prior to posting.
• 3. Keep your information fresh. The world is changing every second and you want to stay up-to-date with everything. Now updating your information every second is a bit excessive, but you do not want to fall behind. If you start to have regular customers they will continue to come back only if they find new information when they visit. Again, there’s a ton of content out there.

There’s more to come! Hang tight!

Thanks for reading. This is Mark Stowers with Increase My Small Business here to provide you with small business coaching. Also, be sure to join us on increasemysmallbusiness.com and on Podomatic for Increase My Small Business.